Surely, when you visit any new site for the first
time, you will see an annoying pop-up banner informing you that this site uses
cookies. These banners usually take up a lot of screen space; Therefore, you
must click on the "Accept" button to fully use the site, as ignoring
this banner makes browsing the site annoying. But the question remains: Why
does the message “This site uses cookies” appear over and over again? What are
cookies originally?
Cookies in short are small text files that a website
you are visiting sends to your computer or device. Once accepted, these cookies
will be stored on your device's web browser. The cookies will then be able to
track and store data on your device and send that data back to the website
owner when you visit.
So what kind of data can be collected, for what
purposes, and should you accept cookies; All of these are important questions
that we will answer in the following lines.
If you're browsing the web and see a pop-up asking you
to accept cookies, you've already come across this repeated decision. While a
simple click on the Accept button to accept cookies may seem harmless at first
glance, there is much more to it than just a button press. We don't mean that
accepting cookies is a bad thing, it depends on which site is asking you to agree
or decline who will have access to your browsing data and what they will do
with it, as well as whether rejecting cookies will affect your ability to use
this site or not.
Keep in mind that the cookies that sites create and
store on your browser vary from site to site, as some cookies are placed by
first parties such as the sites themselves that you visit, while others are
placed by third parties such as advertisers affiliated with the sites.
Therefore, because of the potential that cookies may carry a risk to users'
data, sites are now focusing more on asking you first to accept their cookies.
Why do websites ask you to accept cookies?
The real reason behind this is completely legitimate
and is to implement the articles of the Data Privacy Protection Act that govern
online data tracking for the sake of transparency. This data privacy law is
known as the European General Data Protection Regulation or GDPR (for short
General Data Protection Regulation) and is a law drafted and passed by the
European Union in 2018 to ensure the privacy and security of internet users'
data. Institutions with websites within the European Union are also subject to
strict rules governing personal data collected from users, requiring public
disclosure of data collection methods and purposes, and the encryption of
collected data.
The GDPR requires all multinational companies to
submit an opt-in where website owners obtain the user's permission to use
cookies before they proceed. The user's web browsers are then the place to
store these cookies. This opt-in is designed to give users greater control over
their data, knowing that information is collected if they first give their
consent. Failure to comply with this can result in fines for the website owner,
which has contributed to more websites sending notifications asking to accept
cookies to ensure they comply with the law.
Do you have to accept cookies every time?
There are reasons for you to agree to accept cookies
or to decline. When making a decision, it's helpful to understand two key
questions: Should you accept cookies if a site requests them? The simple answer
is no, you do not have to accept cookies in any form whatsoever. Laws like the
General Data Protection Regulation (GDPR) are designed to give you control over
your data and browsing history. The only downside to refusing these cookies on
any site is that you will not receive the full user experience meaning that
some of the site's functions will not work such as the ability to log in, or
display ads tailored to your interests...etc.
In some scenarios, it may be beneficial for you to
accept cookies. To understand why cookies are useful, it is important to
understand the data a cookie may contain which includes: site name, unique user
identifier, browsing habits, and history, personal preferences and interests,
links clicked, website visits, time the amount you spend on that site, account
login information, including your username and password, your IP address,
personal data such as your phone number and address, what you have purchased
from shopping sites.
Of course, not all of these files are collected from
one site, so we indicated at the beginning that cookies differ from one site to
another. But in general, companies can use cookies to their advantage, and in
some cases to your advantage, too. To illustrate, let's highlight the ways
accepting cookies can help you:
● Browsing the site with its full
functionality: The first feature is very simple, without agreeing to cookies,
some websites will not give access to the full functions and services they
provide, as cookies help perform those functions, and not as a punishment for
refusal.
● Keeping you logged in: Cookies can be useful
because they help sites remember you and they can tailor your browsing
experience to your interests - making your browsing experience faster and
better. This is especially useful when shopping online. For example, when you
visit a website again, it can remember the cart items you haven't purchased
yet.
When you should not accept cookies
There are some scenarios where you may not want to
accept or keep cookies, here are some examples:
● Visiting unencrypted sites: You should
not accept cookies when you are on an unencrypted website - one where the
padlock icon is not visible next to the website address. Why is this dangerous?
If the website is not encrypted, there is no security to protect your data.
This unsecured access may allow third parties such as hackers to steal cookies
from your browser, and intercept personal information that would otherwise be
kept confidential, such as credit card details and other private information,
making you more vulnerable to online crimes such as identity theft.
● Slow down computer speed: Storing new cookies in
your browser over and over may slow down your computer. Cookies take up disk
space, which may affect the speed of your computer.
● Flagged cookies: Antivirus software may flag
suspicious cookies, in which case you should not accept them or should delete
them from your browser.
● Use of Private Information: If you share sensitive
data such as banking information, you must decline the use of cookies to keep
it secure. This is the kind of personally identifiable information that, if
intercepted by the wrong parties with bad intentions, can help fraudsters
commit online fraud. Personal information should always be kept private and
shared only when absolutely necessary and with the highest levels of privacy and
security in mind.
So the next time a site asks you to accept cookies, feel free to decline the request if you want to, and you'll still be able to browse the web more privately than before.